Growth is a team sport.

Let’s build your playbook.

Our metric-driven approach to business development moves you from disconnected activity to a predictive, relationship-driven revenue engine. From diagnostic to strategy to execution — we partner with you every step of the way.

Most professionals aren't failing at business development because they lack relationships or drive. They're failing because they're flying blind — doing activity without a plan, and building connections without a clear system for turning them into revenue.

At Dinkel Business Development, we believe great activity equals excellent outcomes. But great activity has to be defined, tracked, and refined — just like any other business function. We help you identify your ideal clients and highest-value COIs, build a strategic BD plan with S.M.A.R.T. goals and specific KPIs, and execute alongside you to make sure the plan stays live, accountable, and producing results.

Whether you're a business owner, a business development professional who wants more consistency, or a firm leader who needs senior BD expertise without a full-time hire — we customize every engagement around your goals, your market, and your personality. Because people like to do business with people they like and trust. Our job is to help you build those relationships with purpose.

Services

  • Impact 50 Business Development Audit

    Most BD tools tell you what happened. The Impact-50 tells you what’s about to happen — or not happen — if your behaviors don’t change. This is not a personality quiz. It is a predictive revenue tool built specifically for relationship-driven professionals including business owners and operators, CEOs, business development professionals, sales professionals and nonprofit development teams.

    The audit evaluates performance across:

    •    BD Strategy & Execution

    •    Professional Networking

    •    Referral Strategy

    •    Centers of Influence (COI) Activation

    •    Client Referrals & Advocacy

    •    Strategic Alliances

    •    BD Event Strategy

    •    Content Strategy

    •    LinkedIn & Digital Presence

    •    Follow-Up Mastery

    Timeline | 5 days

    Deliverables | Impact 50 Business Development Audit Report + 60-minute Expert Review

  • Metric-driven BD Strategic Planning & Implementation

    A business development plan only works if someone is executing on it. We help build your strategy based on our Discovery process, build the plan together and stay accountable alongside you to make sure activity consistently converts to revenue.

    BD Discovery & Strategic Plan

    Phase 1 — Foundation

    A top-to-bottom discovery meeting with key stakeholders to understand your target market, current BD activity, competitive landscape, and revenue goals. We then build a customized, metric-driven BD strategic plan — with S.M.A.R.T. goals, specific tactics, KPIs, and accountability measures.

    Timeline | ~60 days

    Deliverables | Impact 50 Business Development Audit Report + Recommendation Plan + Metric-driven Business Development Strategic plan

    BD Plan Execution & Advisory

    Phase 2 — Momentum

    Once the plan is built, the real work begins. We lead the execution of specific BD tactics such as — referral strategy, COI activation, networking, partner events, and strategic alliances — alongside your team. Bi-weekly advisory and accountability sessions keep everyone focused and the plan stays live and relevant as results accumulate. This is the engagement that turns a plan into a pipeline.

    Timeline | 12 months

    Deliverables | Organic leads + Brand awareness & authority + Larger network + Enhanced personal brand

  • Content Strategy & Creative

    How you show up between conversations is as important as how you show up in them. Our content services are rooted in relationship marketing — designed to help your audience get to know you before they ever meet you, and stay engaged long after they do.

    Content Strategy & Creation

    We plan, craft, and publish regular content that builds the audience your business needs. From LinkedIn articles and social posts to blog content and thought leadership pieces, every piece is connected to your BD goals — not just your brand. Gavin Dinkel, our DMI-certified social media expert and VP, Operations leads all content and creative services, ensuring your voice is consistent, credible, and compelling across every channel.

    Timeline | ongoing

Contact Us

Ready to stop guessing and start growing?

Start with the Impact-50 Diagnostic — or reach out directly to talk through which engagement is the right fit.

john@dinkelbd.com  ·  443.226.0163