The Benefits of Hiring a Fractional Revenue Leader: How They'll Help Grow Your Business
Given the current business environment, many successful businesses are turning to hiring a fractional business development leader to help them grow their business, their team, and their brand. There’s a lot of competition out there, and companies need all the support they can get. When you work with the right expert in business development, you’re not only getting years of experience working with diverse industries, but you’re also getting a strategic plan, innovative ideas, training and coaching of team members, and best of all a network to leverage.
Your competitors aren’t going to ease up, so it’s important to stay ahead of (and change) the game. An expert who knows the ins and outs of business development can help you achieve your goals. Better yet, they can coach you on implementation and execution.
The Benefits of Hiring a Fractional Business Development Leader
It’s Cost-Effective and Efficient
Hiring Chief Business Development Officers (CBDOs) can be a hassle for businesses, and they usually come at a high cost. It’s time-consuming to go through the process of hiring and seeing if they’re a good fit for the company. If it doesn’t work out, you must go back to square one. So, what can businesses do when they need more doers on board? Outsourced fractional business development leaders are an affordable and effective alternative. They can help guide your team, create a strategic plan around business development growth and offer advice and expertise on how to execute that plan. The best ones will also help you execute on that plan and leverage their own network to bring in new business.
FBDL’s Keep Teams Focused
Fractional business development leaders can help you hold people accountable and keep your team focused on growth! Having a business development plan in place is only the first step, after all. It’s also important to have someone who can ensure everyone is on the same page. Fractional leaders can teach your employees how to make connections and use their own networks to their advantage. As the former publisher of the BBJ, there were many times where our plans fell a little short so having someone to keep growth a priority is a huge benefit.
Formulate a Relationship-Based Marketing Plan
If you ask most companies, they will likely tell you that they have a marketing plan. If you ask them about a business development or relationship marketing plan however, the answer may be different. Too few companies focus on a relationship marketing plan thinking that it’s just something they do…there doesn’t need to be a formal plan. That’s where we make mistakes. It’s crucial for all companies to focus on in-bound and out-bound lead generation. That’s where a formal BD plan can really help. With a fractional business development leader, they can help you fill the gaps in your overall marketing plan by building a plan around relationship marketing that focuses on building more relationships with prospects and partners.
At Dinkel Business Development, we can help you craft the right business development plan for your organization and the right guidance to execute on that plan, leverage our contacts and motivate your team. Over the past 5 years, our experts have given businesses the tools they need to succeed. How can we help your company thrive?
Partner with Dinkel Business Development Today:
If you want to learn more about the benefits of hiring a fractional business development leader, we’re here to help. Please call us at 443.226.0163 or reach us via email at john@dinkelbd.com to get started.
