The Importance of Having a Dynamite Content Strategy for Your Business

Content is a powerful tool for building brand recognition, increasing engagement with your clients, prospects and partners, and establishing a competitive advantage. Most businesses today produce some content, and they're looking to expand their content production. According to the Content Marketing Institute, 46% of companies want to up their content creation spending in 2022. Unfortunately, however, few businesses have a good content strategy they can rely on. While increasing spending is a great first step, it does not guarantee the success of the content. The only way to ensure your content generates positive results is to have an effective plan in place.

The Importance of Having a Good Content Strategy

It Supports Goal-Driven Marketing

Effective content marketing begins with developing a simple strategic plan that plots your objectives, determines your target market, and which content verticals are best for your business. Before you spend any money on content, you should know why your business requires it and what you're trying to achieve. Are you focusing on thought leadership? Personal brand recognition? Inbound lead generation? A good content strategy puts specific goals and metrics in place for each of your verticals, so you know what is working and what isn't and, therefore, can adjust based on your data.

It Keeps Your Business Current 

Too often, I see companies struggle with not being current with their content efforts. A content strategy and plan can help you build consistency which is critical to keeping your clients, prospects, and partners engaged. You won't achieve the engagement goals you expect if you're not providing content consistently. Keep your plan simple at first, then build on it. Starting out simply can help develop good habits, internal processes, and an understanding of what works and doesn't. Write about a variety of topics and reach for the low-hanging fruit. Talk about current trends or client successes, praise your staff, give your opinion on a hot topic, etc. Keep it diverse and interesting. You're an expert at what you do! Let your audience know about it.

It's Cost-Efficient 

Effective content marketing doesn't have to cost a ton of money. I first try to focus on internal resources to help with content generation. If this is important to you, then rally the team and get their help in producing good content. Identify team members interested in content creation and create an internal content team. If that's not possible, there are services like Because You're Busy Co that can help you put together a good plan in a cost-effective way. If you have set aside a budget for content strategy in your marketing plan, then building a content strategy can help you understand the investment you need to make to get the desired results. Without a plan, it's easy to overspend or spend your budget on unnecessary services.

Partner with Dinkel Business Development, LLC Today

If you want to learn more about what a good content strategy looks like, we're here to help. Dinkel Business Development can help your business grow by creating a business development plan that engages your prospects and partners using a proven system of relationship marketing and outbound lead generation.  Let's start building relationships together today!  Please call us at 443.226.0163 or reach us via email at john@dinkelbd.com to get started.