3 Tips for Leveraging Technology To Build Strong Relationships
Last month, we published a blog post shedding some light on why relationship building is so fundamental to a business’ success in 2022. So, how can you go about building stronger relationships and strengthening your network?. From attending networking events to speaking with trusted colleagues, there are several methods you can implement. In this blog, we’ll focus specifically on leveraging technology to build relationships.
EMBRACE NETWORKING & SALES ENABLEMENT TECHNOLOGY
Networking and relationship building is something we should be doing all the time, even if your business is currently thriving. In fact, that is arguably one of the best times to focus on networking. Ideally, you’ll have a strong network of relationships to rely on before a specific need arises.
Luckily, social networking platforms, CRM’s and other technologies have made it easier than ever to create a diverse network of business professionals as well as the means to manage those relationships. Social network platforms like LinkedIn, or for a local alternative Needworking, are for more than posting your latest job opening. They also make the perfect spot to find individuals to collaborate with, tap into new markets, and uncover new insights. CRM’s like HubSpot make it easier to manage and communicate with you prospects and partners. The world is becoming more digital all the time, and it’s worth tapping into the realm of digital networking to build relationships. If you’re experienced in relationship building in-person, you’ll be happy to discover that online networking is rooted in the same foundation and your established networking skills will be transferrable. There are a multitude of technologies that you can use to enhance your online networking and overall business development efforts. I would suggest taking the time to talk with your fellow colleagues to see what the best fit for your business would be.
BUILD CREDIBILITY WITH A STRONG ONLINE PRESENCE
Technology has made networking much easier and more convenient, but there is some legwork that has to be done to start building deep relationships. Take the time to comb through your each of your social media profiles and your website in order to make sure first-time visitors are greeted with an aesthetic that establishes your credibility. You can’t greet visitors online with a strong handshake, and the best alternative is to build their confidence in you and your brand by establishing your strong online presence.
MAINTAIN REGULAR COMMUNICATION
In general, the more you interact with someone, the stronger your relationship is. Technology has made it easier than ever to stay in close contact with those who you consider to be valuable partners. As such, make it a priority to leverage technology to maintain your relationships. Whether you are using text, email, or social media chatting, try to find out the preferred communication medium of members of your network, and offer the occasional check-in to foster a stronger relationship with them. CRM’s like HubSpot can help automate that process and consolidate your business development efforts. I think finding the balance between personal touches and automating relevant value is the key to a winning strategy.
BUILD MEANINGFUL BUSINESS RELATIONSHIPS WITH PROSPECTS AND PARTNERS WITH HELP FROM DINKEL BUSINESS DEVELOPMENT, LLC
DBD can help your business grow by creating a business development plan that engages your prospects and partners using a proven system of relationship marketing and outbound lead generation. Let’s start building relationships together to build your revenue today! Please call us at 443.226.0163 or reach us via email at john@dinkelbd.com to get started.
