Here’s Why Your Business Needs to Focus on Building Better Relationships

A successful business involves a lot more than a useful product or service and a clever slogan. Strong professional relationships stand to benefit everyone involved, but they don’t just happen by chance. Here’s why your business should focus on relationship building in 2022

BUILDING RELATIONSHIPS = BUILDING REVENUE

We’re firm believers that stronger relationships lead to an increase in revenue. Whether you’re in a sales or business development role, or in the c-suite, being intentional about building relationships is a necessity for any business.  As we know, people do business with people they like and trust and there’s no better way to build likability and trust like getting to know someone. Focus your efforts on giving value and listening.  Building relationships involves taking the time to gain an understanding of what your contacts' business does, who they want to meet, and their ultimate goals. From there, you can start to get an understanding of how you can assist them. These deep relationships are critical in business because they lead to referrals, new business, partnerships, and other opportunities you wouldn’t otherwise have access to.

CONNECTION WITH THE COMMUNITY

Building relationships with your customers and prospects are naturally high priorities, and we also believe in placing a strong emphasis on building relationships in the community. So, why would you focus on building relationships with those who may not even become customers, or with those in industries different than your own? In addition to the potential of them enlisting your services, you could potentially begin a relationship that allows you to tap into each other’s professional networks.  Joining a nonprofit committee or board is a great way to use your talents to help in a cause and meet new and interesting people. Participating on a board is a great way to develop long-lasting relationships.

Looking for ideas to diversify your network in 2022? Check out our new blog post on the subject.

CREATING A SENSE OF AUTHENTICITY WITH YOUR CLIENTS

If you’re only reaching out to clients to fulfill your scope of work, you’re missing out on a big opportunity.  Giving value to your clients on a continuous basis above-and-beyond the scope of work you’re involved with is a great way to build strong relationships that lead to mutual benefit and being authentic about it is an important factor.  When customers know that you really care about their business and are willing to help them in other ways, that can lead to more growth opportunity, and you being seen as a trusted advisor not just another vendor.  By the way, this can also be a great way to work with your vendors as well

BUILD MEANINGFUL BUSINESS RELATIONSHIPS IN 2022 WITH HELP FROM DINKEL BUSINESS DEVELOPMENT, LLC

DBD can help your business grow by creating a business development plan that engages your prospects and partners using a proven system of relationship marketing and outbound lead generation. Let’s start building relationships and your revenue together today! Please call us at 443.226.0163 or reach us via email at john@dinkelbd.com to get started.