4 Ideas To Diversify Your Personal Network In 2022
The benefits of building your personal network are quite clear, but how much emphasis have you placed on specifically building a diverse network? If it hasn’t been at the forefront of your mind, now is the perfect time to change that! We live in a global society, and we can only fully tap into the brilliant perspectives around us and maximize potential opportunities with a specific emphasis on diversity. Interested in diversifying your personal network in 2022? We have a few tips to help you do it!
CONNECT WITH NEW PEOPLE MORE REGULARLY ON LINKEDIN
It’s no secret that most of us have connected with less people in-person over the last two years, and that might seem like it would limit our ability to foster meaningful relationships. However, as most of you know, LinkedIn is a platform that is growing every day, and it’s imperative to have a strong presence there as we move into the new year. I believe it will remain among the most powerful tools when it comes to building and diversifying your network. When it comes to making connections on LinkedIn, don’t just look within your local market, it’s a virtual world and expanding your reach to nearby markets is a great way to diversify. Also, be memorable and show value to your new connections. I would challenge you to set a goal for yourself to connect with at least two new people per week as we enter the new year.
EXPAND YOUR CONTENT CONSUMPTION
If you plan to diversify your personal network in 2022, expanding your routine content consumption is a fantastic way to start. People of various backgrounds and upbringings offer perspectives that maybe you never would have otherwise had access to. With that in mind, make it a priority to popularize your feeds with individuals different than yourself. Regardless of whether you enjoy reading books, blogs, or listening to podcast, you’re sure to find some great creators that can broaden your perspective.
EXAMINE YOUR CURRENT NETWORK
As you plan to grow your network, it’s worth stepping back to observe the current makeup of your network. Here are a few guiding questions you can use to do so:
Does most of my network look like me?
Is most of my network the same gender?
Do I work in the same industry with most of my network?
Have I grown up in the same area as the majority of my network?
If you answered yes to any of these questions, you already have a great starting point for gaps in your network to begin filling in.
SEARCH ACROSS MULTIPLE INDUSTRIES
Be intentional about connecting with different industries in 2022. Not only will it help you learn more, but it could also help you connect with people that have very different networks than your own. Look for industries that target your potential customers but are not competitive. Develop relationships with those individuals and consider collaborative events and brainstorm sessions. Consider attending an industry-related networking event to maximize your time and resources.
DIVERSIFY YOUR PERSONAL NETWORK WITH HELP FROM DINKEL BUSINESS DEVELOPMENT, LLC
DBD can help you grow your business by building a better strategy and process around your outbound and relationship marketing lead generation. Let’s start building your network today! Please call us at 443.226.0163 or reach us via email at john@dinkelbd.com to get started.
