How To Maximize Engagement At Hybrid/ Virtual Events
Even as we start to see more in-person events popping up, many organizations are still planning hybrid and virtual events for 2022. And while hybrid and virtual events were hosted prior to the start of the pandemic, it’s no secret that their utilization has skyrocketed over the past two years. So much so, that some individuals are beginning to suffer from event fatigue. This is not because such events are inherently ineffective, but rather because extra efforts must be made to keep a virtual audience engaged. Without specific efforts to ensure audience interaction and engagement, attendees are more likely to leave early and avoid future events as well. In order to maximize the return on investment on your hybrid and virtual events, let’s take a look at some strategies you can use to guarantee audience engagement.
SEAMLESS TRANSITIONS
Nothing will stall the momentum of your otherwise seamless event quite like slow transitions. Your goal should be to never allow the attendees to feel like unplanned interruptions are unfolding. The best way to achieve this? Rehearse your event a few days prior to allow yourself plenty of time to solve any technical difficulties. In the event that lulls do take place, its best to choose background music and transition visuals to display in between event activities.
GAMIFICATION
Incorporating a little friendly competition into your hybrid events is sure to keep the attention of virtual and in-person attendees alike. Successful gamification can be as simple as providing knowledge quizzes over the course of the event and displaying a live leaderboard to track the highest scorers. For maximum engagement, consider upping the ante by announcing that sponsor provided gifts will be offered to the top 3 scorers.
LIVE CHAT
Introducing live chat for your at home audience is a great way to create a sense of community. Without a live chat, the audience will be fully disconnected from the event and merely have the chance to observe it. With a chat feature, they can share what is on their mind and ask questions rather than simply hoping any of their inquiries are covered later on. Speaking of which, we highly recommend specifically sectioning off time in your presentation for the purpose of encouraging questions.
VIRTUAL EMCEE
It makes sense to hire multiple emcees if you are hosting a hybrid event. Something we’ve noticed is that the physical presence of an audience can distract emcees from making sure the virtual attendees are fully engaged. A virtual emcee can supplement the physical host by relaying questions, comments, and assisting online visitors with any technical difficulties.
OPTIMIZE YOUR VIRTUAL EVENTS WITH HELP FROM DINKEL BUSINESS DEVELOPMENT, LLC
DBD can help you grow your business by building a better strategy and process around your outbound and relationship marketing lead generation. Let’s start building your network today! Please call us at 443.226.0163 or reach us via email at john@dinkelbd.com to get started.
